Dub

Create branded short links and measure clicks, conversions, and campaigns.

What it helps with

Dub is a link attribution platform for branded short links, click analytics, campaigns, conversions, QR codes, and programmatic integrations. Agencies can organize links by client and campaign; SaaS teams can connect links to conversion events. The hosted service is straightforward. Self-hosting is a developer-heavy Next.js system with database, queues/caches, analytics services, storage, email, domains and integrations. The repository is open core: most code is AGPL, while /ee enterprise functionality is commercially licensed.

Best fit

Best for growth teams needing branded attribution and an API; not for someone needing only a handful of simple redirects.

Setup reality

Ops-heavy; official self-hosting has numerous services and environment variables; production attribution accuracy also needs instrumentation.

License context

Copyleft licenseBusiness use is allowed. Sharing duties depend on the specific license and how modified software is distributed or offered.

AGPL-3.0 core plus commercial /ee; core network modifications can trigger source duties; enterprise functionality needs separate rights.

Resource facts

Use case
Link Management
Industries
Agencies
Setup
Ops-heavy
Audience
Non-technical
Capabilities
Cloud option, API

Last verified . Source: github.com