Umami
See website traffic, campaigns, journeys, and conversions without a complex dashboard.
What it helps with
Umami gives a small business a cleaner view of website visits, sources, campaigns, events, funnels, journeys and conversions. Agencies can separate client sites and share reporting while avoiding the complexity of a large analytics suite. It is privacy-focused and can run without cookies, but that does not automatically make every deployment legally compliant. The cloud option removes maintenance; self-hosting needs a database, secure public endpoint, backups, upgrades, retention choices, and careful tracking-script configuration.
Best fit
Best for straightforward website and campaign analytics; not for deep ad-tech attribution, raw-data warehousing, or compliance by assumption.
Setup reality
Docker/simple self-host; official Docker and cloud paths exist, with application/database configuration plus backups and upgrades.
License context
Permissive licenseBusiness use and modification are generally allowed. Keep required notices and review trademarks, dependencies, and hosted-service terms.MIT; commercial use/modification are allowed with notice retention; the Umami name, cloud service and dependencies remain separate.
Resource facts
- Use case
- Website Analytics
- Industries
- All businesses, Agencies
- Setup
- Docker/simple
- Audience
- Non-technical
- Capabilities
- Non-developer friendly, AI-deployable, Cloud option, Docker one-liner, API, White-label friendly
Last verified . Source: github.com